Hyaluronic Acid or the importance of moisturizing

Full of water, thanks to high percentages of Hyaluronic Acid, young skin is firm, elastic and fresh. As time passes, to our dismay, the skin’s natural Hyaluronic Acid content decreases, leading to a serious drop in skin moisture. To prevent the risk of premature wrinkles and simultaneously minimise the signs of time as much as possible, we need to ensure that our skin gets all the water it needs and quench its thirst every day!

THE KEY WORD IS ‘MOISTURISE’
We have said it before: anyone wishing to make sure their skin stays fresh and radiant needs to keep one thought in mind: moisturise, moisturise, moisturise!
Like an apple that shrivels when it loses water, skin that lacks moisture will also age before its time, since lack of moisture “empties” the tissues and means that facial movements and expressions cause wrinkles more easily.
On the contrary, well-moisturised and fresh, soft skin is more “plastic” and supple, retaining longer-lasting compactness and firmness of young skin. It is therefore crucial to find an efficient beauty strategy that moisturises and restores the skin, providing an effective anti-ageing and protective action on the skin of the face, neck and low neckline.
MARVELLOUS HYALURONIC ACID
The polysaccharide of youth, cellular cement, the guardian of skin freshness, firmness and density, Hyaluronic Acid has the outstanding capacity of retaining up to one thousand times more water than its weight. This is why, in our bodies, it regulates the degree of moisture and plasticity of our tissues. Hyaluronic Acid, a leading-edge cosmetic ingredient which immediately took its place at the forefront of age control active substances, possesses a wide range of amazing properties. As an unflagging hydrophilic molecule, it is capable of:
– constantly ensuring that your skin receives the right amount of moisture;
– limiting evaporation, which tends to rob skin of moisture and expose it to the risk of dryness and subsequently undesirable wrinkles and lines;
– smoothing and firming your skin;
– assisting the physiological production of Collagen I, the protein responsible for keeping skin tissues compact and firm.
MULTI-ACTIVE ANTI-AGE STRATEGY
The Hyaluronic Acid obtained by L’Erbolario using an advanced biotechnological process is at the centre of its innovative and high-performance Multi-Active Anti-Ageing treatment: ten phytocosmetics featuring an appealing and fresh consistency, formulated to ensure that face and body are protected against the passing of time and the signs it unrelentingly leaves. Featuring highly select active ingredients such as Alpine Rhododendron stem cells and Hibiscus Oil, Hyaluronic Acid is contained here in three different molecular weights, and is therefore three times more active and effective.