Ibisco - Un fiore per l'Africa (Hibiscus)
In 2013, L’Erbolario, a leading company in the phytocosmetics industry which has been taking care of women’s beauty for 35 years, decided to celebrate this important anniversary by promoting a project of solidarity dedicated to women and their role in the family and the community.
The “Ibisco un fiore per l’Africa” (Hibsicus – a flower for Africa) project Ibisco, un fiore per l’Africa created in collaboration with the NGO Green Cross Italia, was started in 2013 by Daniela Villa, co-founder of L’Erbolario with her husband Franco Bergamaschi and technical director of the company, to support the Green Cross activities in Africa. L’Erbolario, with Green Cross Italia, has defined a mission, or rather, an eco-mission that proposes some of L’Erbolario’s fundamental values, such as valuing women’s work, environmental sustainability, democratising beauty.
Ibisco, un fiore per l’Africa is an initiative that operates in a land that is marvellous in terms of its beauty, but lacking possibilities of growth for its inhabitants: Senegal. The project aims to support Green Cross programmes: in 2013, thanks to the support of thousands of Customers, L’Erbolario and Green Cross achieved a lot in the village of Gouriki Samba Diom, located in the region of Matam, and thanks to this precious collaboration L’Erbolario helped recover 400,000sqm of land, making it fertile, irrigated and productive so that the women can farm it and produce nourishing food for their children and families. Forever. In 2014, the objective was another Senegalese village: Bokhol.
L’Erbolario will support Green Cross Italia to pursue a mission to promote an eco-sustainable, balanced and long-term model of agricultural development in abandoned areas that have not been farmed in 35 years. This land in the Senegal valley will be irrigated, prepared and farmed in keeping with the principles of environmental sustainability, according to the philosophy shared by L’Erbolario and Green Cross: Also in Bokhol, as previously done in Gouriki Samba Diom, the main objectives will be: 1 – Using drip irrigation to rationalise the use of water from the Senegal river, reducing the amount required for irrigation by 50%. In comparison to traditional methods, with new technologies, hundreds of millions of litres of water will be saved every year; 2 – Through the use of renewable sources, with photovoltaic arrays, it will be possible to produce energy without using diesel fuel; pumping the water required for irrigation will cost much less and the CO2 emissions will be close to nil.
The focal point of the Ibisco, un fiore per l’Africa project is the role of women, not as secondary, but rather as central, active and “entrepreneurial”: women must not only be given the possibility to work, they must also hold important positions.