Since our origins in 1978, we have chosen to promote cosmetics that focus on respect for people, animals and the environment.
This principle comes before profit for us and, 45 years later, it continues to be the beacon that guides all our activities, in every area, from the selection of the raw materials that characterise our cosmetics to our sales network and Customer service.
That is why in 2021 we decided to become a Benefit Corporation, an entity that allows us to highlight, also in our articles of association, our model of a responsible, sustainable, inclusive and transparent company, based on four purposes of common benefit:
Making beauty a quality commodity
accessible to everyone
Developing products by promoting the preservation
and regeneration of fauna and flora
Promoting well-being and a serene, pleasant and stimulating
work environment with friendly and transparent relations
Generating value and positive impacts
for the local community